We take the issue of brand safety extremely seriously. Our team continuously works to ensure we deliver all ads in a suitable and safe environment and provide the best experience for the end user.
We use our own proprietary technology to monitor brand safety. We adhere to specific whitelists and/or blacklists supplied by the client or produced by Thirdpresence team according to the client’s specifications.
We maintain a global blacklist including apps with prohibited content. The following content categories are deemed as prohibited content and if any app is identified to fall under these content categories we will add them to our global blacklist:
- Offensive Language
- Hate Speech
- Illegal Downloads
Takedown policy for inappropriate delivery
In the event an ad appears within an app which the client sees as inappropriate, we will investigate the issue and blacklist the app within 24 hours when the request is received Mon-Fri 9 am – 5 pm EEST.